9 Things Golf Clubs Can Learn From Pubs to Increase Revenue

9 Things Golf Clubs Can Learn From Pubs to Increase Revenue

Henry Stephenson advises golf clubs on how to enhance sales with improved food and drink offerings and by screening golf tournaments.

Henry Stephenson, Managing Director of Stephensons catering equipment suppliers, has worked closely with pubs in their shift towards food-led business and believes golf clubs can follow the same path.

According to the 2016 MCA Pub Market Report, pubs hold a 24.7% share in the total UK eating out market.

4 in 10 people now choose pubs ahead of restaurants for an evening meal, according to the January 2016 Greene King Leisure Tracker.

Henry Stephenson said, “Pubs have shown that food-led sales are lucrative; they have a sound business model that is transferable to golf clubs. Golf clubs already have regular footfall from their members which gives them a significant advantage over restaurants, pubs and bars.

“Simple updates to crockery and glassware can change how a golf club is perceived. Serving traditional meals on plain white crockery is suitable for events and formal meals, but presenting snacks and casual dishes on more creative crockery like small pots or bowls can tempt members into post-golf dining.

“The same goes for glassware. Glassware is a direct extension of the image a golf club is trying to convey. Choosing the right glass for each drink adds value.

“For example, a wine glass with a premium look and feel can enhance a customer’s dining experience whilst serving expensive wine in a budget glass can be off-putting and deter customers.

“Another example is gin and tonic. The popularity of gin-based drinks has improved dramatically in pubs, largely down to presentation. G&T used to be thrown in a glass with ‘ice and slice’ and with very little care or creativity, the drink really suffered. Simply serving gin & tonic in a stemmed balloon glass with a thin slice of fresh lemon and some large ice cubes can make all the difference.”

Henry Stephenson also sees potential in training staff to upsell, “Waiting staff can increase revenue just by asking customers if they are interested in extras. Pubs add considerable income by offering additional side dishes with main meals and then desserts and coffee afterwards.

“Maximise sales by adding a small selection of premium wines to the menu. This gives staff the opportunity to upsell by asking customers if they want to trade up from cheaper alternatives.”

Alongside updated food and drink presentation, Henry Stephenson believes screening live golf will tempt customers into the club bar this summer, “Golf tournaments are no longer viewable on terrestrial television in the UK so less people have access to the Ryder Cup, for example, in their homes. Golf clubs can capitalise on the void by screening games to attract more customers.”


Press Release: Catering Industry Set to Tackle 2015 Rugby World Cup

Press Release: Catering Industry Set to Tackle 2015 Rugby World Cup

The 2015 Rugby World Cup will be the “saviour of the summer” according to Henry Stephenson, Managing Director of Stephensons Catering Equipment Suppliers, who responds to the August Greene King Leisure Tracker and Deloitte’s report that most of the £2.2 billion generated by the RWC will be spent on food, drink and accommodation.

Stephensons Catering Equipment Suppliers, Stockport, Manchester, September, 2015.

Rugby World Cup Catering Equipment Suppliers Press Release

After a disappointing summer season, the Rugby World Cup has come at the right time to prop up the catering and hospitality industry.

A <a href=”http://www.rugbyworldcup.com/news/37250″>Deloitte report commissioned by Rugby World Cup Ltd. says most of the £2.2 billion generated by the 2015 Rugby World Cup will be spent on food, drink and accommodation. Deloitte expect 466,000 rugby tourists to visit the UK for the tournament and £982 million to be added to the national GDP.

This is excellent news for the catering and hospitality industry that will be revitalised by the tournament after a poor summer. Figures from the August Greene King Leisure Spend Tracker show the average household’s spending on leisure is 2% less than last year whilst spending on drinking out is down 4% compared to last year.

Tracey Crouch, Tourism Minister, said, “With rugby supporters travelling the length and breadth of the country for the best part of a month, this is a huge opportunity for tourism accommodation providers, local attractions, restaurants and bars as well as many others to benefit.”

Henry Stephenson, Managing Director of Stephensons Catering Equipment Suppliers, said, “The Rugby World Cup will be lucrative for pubs and bars during matches and the knock on effect for restaurants, cafes and take aways makes this a great occasion for the whole industry.

“Restaurants and cafes will be busy in between games and hotels and B&Bs will have an increased number of guests overnight.”

The Greene King Spend Tracker predicts that 12% of Brits will watch the Rugby World Cup in a pub.

Fiona Gunn, Greene King Marketing Director, said, “Major international sporting events encourage Brits to go to the pub and the Greene King Leisure Spend Tracker shows the Rugby World Cup will be no exception.”

Henry Stephenson, said, “Pubs are very excited about the 2015 Rugby World Cup. After a disappointing July, the tournament could be the saviour of their summer.

“British pubs are expecting big crowds at match time from both locals and tourists. With people of all nationalities living in the UK, some of the matches will feel like home games for expats. ”

South African born Web Designer, Brad Duncan, is already planning where he’ll watch the tournament, “There are Facebook groups and online forums where South African fans are talking about where they’ll watch the games.

“I’m planning to watch the matches in Manchester with other South Africa fans; when we get together they’ll feel like home games.”

Henry Stephenson said, “With fans of all nationalities in the UK, bars and pubs will attract customers during game time regardless of who’s playing.

“I’m excited for the tournament and, although I hope England win, the catering and hospitality industry is the real victor.”


Notes to editor

Starting on the 18th September and lasting 6 weeks, the 2015 Rugby World Cup will take place across 13 venues in 11 cities throughout England and Wales.

Stephensons Catering Equipment Suppliers have been trading since 1868. Based in Stockport, Manchester, Stephensons supply pubs, restaurants, cafes, hotels, B&B’s and all other catering and hospitality establishments. https://www.stephensons.com/

Henry Stephenson is the 5th generation of Stephenson Managing Directors. Henry Stephenson has previously worked as a Senior Buyer for Sainsburys and for whisky company, William Grant & Sons. Henry joined the family business in 2005 and has a wealth of experience and knowledge of the catering & hospitality industry.

August Greene King Leisure Spend Tracker – http://www.gkleisurespendtracker.co.uk/sites/default/files/reports/greene_king_leisure_spend_tracker_report_august_2015.pdf

Rugby World Cup Ltd. Deloitte report, ‘Economic Impact Study for England 2015’ – http://www.rugbyworldcup.com/news/37250


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