9 Things Golf Clubs Can Learn From Pubs to Increase Revenue

9 Things Golf Clubs Can Learn From Pubs to Increase Revenue

Henry Stephenson advises golf clubs on how to enhance sales with improved food and drink offerings and by screening golf tournaments.

Henry Stephenson, Managing Director of Stephensons catering equipment suppliers, has worked closely with pubs in their shift towards food-led business and believes golf clubs can follow the same path.

According to the 2016 MCA Pub Market Report, pubs hold a 24.7% share in the total UK eating out market.

4 in 10 people now choose pubs ahead of restaurants for an evening meal, according to the January 2016 Greene King Leisure Tracker.

Henry Stephenson said, “Pubs have shown that food-led sales are lucrative; they have a sound business model that is transferable to golf clubs. Golf clubs already have regular footfall from their members which gives them a significant advantage over restaurants, pubs and bars.

“Simple updates to crockery and glassware can change how a golf club is perceived. Serving traditional meals on plain white crockery is suitable for events and formal meals, but presenting snacks and casual dishes on more creative crockery like small pots or bowls can tempt members into post-golf dining.

“The same goes for glassware. Glassware is a direct extension of the image a golf club is trying to convey. Choosing the right glass for each drink adds value.

“For example, a wine glass with a premium look and feel can enhance a customer’s dining experience whilst serving expensive wine in a budget glass can be off-putting and deter customers.

“Another example is gin and tonic. The popularity of gin-based drinks has improved dramatically in pubs, largely down to presentation. G&T used to be thrown in a glass with ‘ice and slice’ and with very little care or creativity, the drink really suffered. Simply serving gin & tonic in a stemmed balloon glass with a thin slice of fresh lemon and some large ice cubes can make all the difference.”

Henry Stephenson also sees potential in training staff to upsell, “Waiting staff can increase revenue just by asking customers if they are interested in extras. Pubs add considerable income by offering additional side dishes with main meals and then desserts and coffee afterwards.

“Maximise sales by adding a small selection of premium wines to the menu. This gives staff the opportunity to upsell by asking customers if they want to trade up from cheaper alternatives.”

Alongside updated food and drink presentation, Henry Stephenson believes screening live golf will tempt customers into the club bar this summer, “Golf tournaments are no longer viewable on terrestrial television in the UK so less people have access to the Ryder Cup, for example, in their homes. Golf clubs can capitalise on the void by screening games to attract more customers.”

RECOMMENDED PRODUCTS

Stephensons Named First Exclusive UK Bolsius Supplier

Stephensons Named First Exclusive UK Bolsius Supplier

Stephensons have been unveiled as the first of 5 exclusive UK suppliers of Bolsius candles.

Stephensons have been selling Bolsius candles for a number of years and will now be able to offer even better value and service to customers.

Established in the Netherlands in 1870, Bolsius employ over 1000 people and export to more than 50 countries. Manufactured from pure raw materials and with optimal burning properties, Bolsius candles emit minimum smoke and soot which makes them a fantastic choice for commercial use.

Bolsius released their iconic Twilight range in 2009. Designed to emit a warm, magical glow, Bolsius Twilight candles create a delightful ambience.

An easy to relight wick, 70 hour burn time and alluring, robust shape make Bolsius Twilight candles a popular choice among catering and hospitality businesses. Furthermore, the curvaceous shaping shields the flame from the wind to ensure suitability in both indoor and outdoor environments.

With a fantastic selection available, view the Stephensons candle range online.

Dudson Add New White Colourway to Harvest Range

Dudson Add New White Colourway to Harvest Range

Inspired by provenance menus and designed to offer imperfect style, Dudson Harvest is a popular collection of rustic crockery.

  • Dudson unveil new range: Dudson Harvest White
  • Unadorned alternative to rustic Harvest colourways
  • Features the same shapes and styles as original Dudson Harvest
  • From Stephensons catering equipment suppliers

Previously only available in rural, natural colourways, Dudson have released an exciting new addition- Dudson Harvest White.

With the same organic shapes as the coloured alternatives, Dudson Harvest White offers a simple backdrop that allows food to take centre stage.

This white colour variant does not feature the sponge painted rims or purposeful paint blemishes that exist on the original Harvest shades, but rather provides a blank canvas that oozes purity and cleanliness.Dudson Harvest 2

Alongside its charming aesthetics, this collection maintains the durability and quality that is synonymous with Dudson.

Crockery in this collection is dishwasher safe, microwave safe and meets the British standard 4034 for product quality. Furthermore, round plates, bowls and saucers in the range feature Dudson’s Lifetime Edge Chip Warranty.

To see the full collection, please visit our Dudson Harvest Category.


Dudson Harvest Crockery from Stephensons catering equipment suppliers

Stephensons Unveil Advertising Board at Stockport County

Stephensons Unveil Advertising Board at Stockport County

Stephensons are delighted to announce the unveiling of an advertising board at Edgeley Park, the home of Stockport County Football Club. The Stephensons board will be in front of the Danny Bergara Stand for the duration of the 2016/17 season.

Simon Dawson, Stockport County Commercial Manager, said, “Stephensons are well known across the North West and among the largest employers in Stockport, so we’re delighted to have them onboard.

“I have personally worked with Stephensons in the past and know them to be very professional and easy to work with.

“It’s great to be working alongside a company with the interests of Stockport at their heart and I am looking forward to a long relationship between Stephensons and Stockport County.”

Stockport County Stephensons advertising board

Originally referred to as the Main Stand, the Hardcastle Road terrace was renamed in 2012 in honour of former manager, Danny Bergara. Born in Uruguay, Bergara became County manager in 1989 and led the Hatters into the Third Division.

The Danny Bergara Stand contains 2,020 seats (including 405 executive seats) as well as the player’s changing rooms, boardroom, various staff offices and several bars. The team dugouts and substitute benches are positioned in front of this stand.

Steelite International Under New Ownership

Steelite International Under New Ownership

Steelite International, leading manufacturer of tabletop products for the catering and hospitality industry, have been acquired by John Miles and PNC Riverarch Capital.

John Miles has been appointed as CEO of Steelite International, “Having worked in the business for twenty years and served as president of the Americas division for the past eleven years, it fills me with immense pride to have made this personal investment alongside PNC Riverarch.

“Steelite International is known as the leader in the hospitality tableware industry and our goal is to continue that leadership through the introduction of new, creative and innovative products. We will continue the investment in the manufacturing sector to improve efficiencies, service levels and provide value added to our customers. I look forward to working with our management team to grow and improve the business.”

Michael Rost, Managing Director of PNC Riverarch, commented, “We are very pleased to have the opportunity to partner with John Miles and Steelite. The company’s focus on product quality, innovation, and customer service has driven strong brand recognition and attractive financial performance.”

As a result of the acquisition, Former Steelite CEO Kevin Oakes has acquired Royal Crown Derby after a 39 year tenure at Steelite International.

Kevin Oakes said, “Steelite International has been my life’s work and I am honoured to have been part of such a committed and passionate team. I firmly believe that Steelite International is the best in the world and the people, products and company values are testament to this collective success.

“I now look forward to an exciting future working with Steelite International who will represent Royal Crown Derby in the hospitality market.”

Henry Stephenson, Managing Director of Stephensons catering equipment suppliers, said, “We have a fantastic relationship with Steelite and look forward to a prosperous future with them.

“I would especially like to thank Kevin Oakes and say what a fantastic job he has done at Steelite. Kevin has been a pleasure to work with and I wish him every success with Royal Crown Derby.”

Steelite Under New Ownership- Steelite Craft

Making the most of Outdoor Dining opportunities

Making the most of Outdoor Dining opportunities

Outdoor Dining

 

Summer is upon us, and outdoor dining – a ‘hot trend’ according to MasterChef finalist John Calton – is hoped to attract more people than ever. With spending expected to increase by an average of 14.2% over the period, now is the time to get involved.

Operators can take full advantage of outdoor space by furnishing it with tables, chairs, and picnic benches. Outdoor seating can increase revenue by up to 30%, so the investment can be expected to pay off long-term.

With the arrival of summer comes a natural increase in beer intake. With an outdoor suntrap available, beer sales can increase by between 10 and 15%, making summer the perfect time to invest in beer mats, bar trays and quality plastic glassware. When the sun comes out to play, customers will too – and they will want to take their drinks with them.

Summertime provides plenty of opportunity to entertain, and venues should be looking to maximise sales by providing sun-starved Brits with beer garden space for all. To find out what Stephensons can do to help, download our outdoor dining report here or give us a call on 0161 483 625.