Rugby World Cup a Hit Among Pubs & Bars

Rugby World Cup a Hit Among Pubs & Bars

Despite England’s early exit, the 2015 Rugby World Cup has had a significantly positive impact on drink sales in pubs and bars across Britain.

  • Research results from CGA Peach’s BrandPulse, Coffer Peach Business Trader and Trading Index
  • 1 in 6 people in Britain watched a 2015 Rugby World Cup game from the opening 2 weekends in a pub, bar or restaurant
  • Remaining Rugby World Cup games offer lucrative opportunity for drink sales despite home nations elimination
  • Stephensons catering equipment suppliers blog

Rugby World Cup Catering equipment

CGA Peach have revealed results of their Trading Index, BrandPulse and Coffer Peach Business Trader reports which show an increase in drink sales and improved business in British pubs, bars and restaurants.

The CGA Peach Trading Index says that England’s games against Wales and Australia were the most popular; the average bar had increased drink takings of more than £1,000 whilst bars within 3 miles of Twickenham had a £6,000 average increase.

The Trading Index says that during the first 2 Welsh games, drink sales in Cardiff at least tripled compared to an average Sunday.

Data from CGA Peach’s BrandPulse survey shows that 1 in 6 British consumers watched a Rugby World Cup game during the first 2 weekends of the tournament in a pub, bar or restaurant. BrandPulse reveals that England v Wales was the most popular game among British consumers.

CGA Peach also released data from their Coffer Peach Business Trader report which reveals that like-for-like sales in pubs were up 9% between the 28th September and 5th October.

With just 4 teams left in the 2015 Rugby World Cup, only 4 games remain. In the semi-finals, South Africa play New Zealand on Saturday 24th October and Argentina play Australia on Sunday the 25th October. The 3rd place playoff will take place on Friday 30th October and the Rugby World Cup 2015 final will be held at 4p.m. on Saturday 31st October.

The Rugby World Cup has clearly been a hit among wet led pubs and bars. Although the home nations have been eliminated, the final games will surely attract interest from rugby fans across Britain.

CGA Peach account director Jamie Campbell said, “For pubs and bars that rely on drink for the bulk of their sales, events like the Rugby World Cup are hugely important and our data shows they have capitalised on the opportunities.

“At a time when the sector as a whole is seeing food sales increase much faster than wet, it is good to see that pubs remain very popular places for people to meet, drink and enjoy their sport.”

Rugby World Cup Catering Equipment Pubs Bars

 

RWC 2015: What England’s Exit Means for Pubs and the Hospitality Industry

RWC 2015: What England’s Exit Means for Pubs and the Hospitality Industry

Defeats to Wales and Australia have seen England take an early exit from the 2015 Rugby World Cup. England became the first host nation in the history of the World Cup to be eliminated in the group stage. What does England’s exit mean for pubs and the hospitality industry?

  • British Beer & Pub Association still expect 25 million pints will be sold in pubs
  • Overseas vistors and home nations fans still enthusiastic about Rugby World Cup 2015
  • Hospitality industry thriving in host cities

The British Beer & Pub Association (BBPA) expected pubs to reach an overall turnover of £86 million and sell an estimated 25 million pints during the 2015 Rugby World Cup. Despite England’s exit, the BBPA maintain this prediction and claim that other supporters and tourists will keep pubs busy.

Bridgid Simmonds, BBPA Chief Executive, said, “The Rugby World Cup is still a huge positive for trade. Rugby fans will still be flocking to pubs in huge numbers and they are best placed to savour the big match atmosphere apart from actually being there.

“The industry is benefitting from a huge number of overseas visitors and people supporting other home nations; the tournament has certainly captured the public’s imagination.”

ITV agree with Simmonds and say that their 4 million viewers for South Africa v Scotland proves that the tournament will still attract fans.

Even if the English decline to watch any more of the 2015 Rugby World Cup, the other home nations progression to the knockout stages could fill pubs. Welsh, Scottish and Irish fans living in England are still expected to visit pubs for their respective games whilst visiting fans from all over the world will be watching games in England’s pubs too.

A spokesperson for England 2015 said, “This is a record breaking tournament in terms of tickets sold, and our venues have been packed up and down the country supporting all 20 competing nations.” rugby world cup banner

However, Martin Caffrey of the Licensed Victualler Association, told the Sunday Mirror that England’s elimination is devestating for pubs, “England games are a big, big bonus for our members because people come in to watch the games.

“It’s a similar impact when our football team go out at the World Cups. It equates to a huge loss of revenue.”

England may have been halted from progressing any further in the 2015 Rugby World Cup, but the impact on hotel revenue has given the hospitality industry reason to be optimistic.

According to STR Global, revenue per available room (REVPAR) increased significantly during the opening weekend of the 2015 Rugby World Cup.

The 4 cities that hosted games during the opening weekend of the tournament saw increased revenue per room. Most notably was the increased REVPAR in Cardiff for Wales v Uruguay; available room revenue rose by 194.6%, occupancy rose by 35.6% and the average daily rate rose to £112.18.

Rugby World Cup fans are still expected to travel to see matches across the country, which is positive for the hospitality industry.

Gloucester, Brighton and London all saw REVPAR increases of over 25%. Manchester, Leeds and Leicester are among other cities hosting games during the World Cup and similar increases in accommodation demand are sure to boost their hospitality businesses too.

The Rugby World Cup 2015 is scheduled to run until 31st October with an estimated 466,000 rugby tourists visiting the UK (Deloitte).

Hosted in England and Wales, this year’s Rugby World Cup is set to make a worthwhile contribution to the catering and hospitality industry, according to Stephensons catering equipment suppliers Managing Director, Henry Stephenson.

2015 Rugby World Cup Party Essentials

2015 Rugby World Cup Party Essentials

The 2015 Rugby World Cup is almost here and Stephensons catering equipment suppliers are on hand to help you celebrate! Whether you’re preparing a pub, bar or planning your own event, Stephensons have everything you need to make this World Cup a memorable one.Rugby World Cup Catering Equipment

The 2015 Rugby World Cup starts on the 18th September and lasts 6 weeks. This year’s tournament will take place across 13 venues in 11 cities throughout England and Wales and presents a great opportunity for the catering and hospitality industry to excite customers and boost income.

Henry Stephenson, Managing Director of Stephensons, said, “The Rugby World Cup will be lucrative for pubs and bars during matches and the knock on effect for restaurants, cafes and take aways makes this a great occasion for the whole industry.”

Read more about Henry’s thoughts on how the Rugby World Cup will impact the catering and hospitality industry.Plastic Disposable Glasses- pubs living wage hospitality

Here are 5 catering equipment products that are sure to make your Rugby World Cup party a success:

  1. The Yard Of Ale is a must have for any rugby themed event. Forget the scrum, the yard of ale is the true test of manliness. With a classic yard of ale shape, this glass is a rugby party must have.
  2. Ideal for parties, these Plastic Jagerbomb Tumblers are sure to set the tone for your Rugby World Cup Party. With a Jagermeister shot glass incorporated into the design, pouring the correct measure is quick and easy.
  3. There are 2 uses for Tubtrugs at a rugby party; fill one with ice for chilling drinks and use another for empties (because a party doesn’t have to be messy).
  4. Glass Beer Boots are characterful and quirky. These are great for a relaxed beer when the game is on or, for more adventurous party goers, rugby drinking games.
  5. Win or lose, nothing says ‘party’ like Red Party Cups! These disposable cups are the perfect disposable option for any party. Lose the rugby? Why not make amends and win the post match beer pong?

These 2015 Rugby World Cup essentials are fantastic for themed events and parties. Be careful not to forget the everyday essentials too. Stephensons catering equipment suppliers stock cleaning supplies, disposable glassware, beer glasses, and much more.Rugby World Cup 2015 Catering Equipment

Press Release: Catering Industry Set to Tackle 2015 Rugby World Cup

Press Release: Catering Industry Set to Tackle 2015 Rugby World Cup

The 2015 Rugby World Cup will be the “saviour of the summer” according to Henry Stephenson, Managing Director of Stephensons Catering Equipment Suppliers, who responds to the August Greene King Leisure Tracker and Deloitte’s report that most of the £2.2 billion generated by the RWC will be spent on food, drink and accommodation.

Stephensons Catering Equipment Suppliers, Stockport, Manchester, September, 2015.

Rugby World Cup Catering Equipment Suppliers Press Release

After a disappointing summer season, the Rugby World Cup has come at the right time to prop up the catering and hospitality industry.

A <a href="http://www viagra a vendre quebec.rugbyworldcup.com/news/37250″>Deloitte report commissioned by Rugby World Cup Ltd. says most of the £2.2 billion generated by the 2015 Rugby World Cup will be spent on food, drink and accommodation. Deloitte expect 466,000 rugby tourists to visit the UK for the tournament and £982 million to be added to the national GDP.

This is excellent news for the catering and hospitality industry that will be revitalised by the tournament after a poor summer. Figures from the August Greene King Leisure Spend Tracker show the average household’s spending on leisure is 2% less than last year whilst spending on drinking out is down 4% compared to last year.

Tracey Crouch, Tourism Minister, said, “With rugby supporters travelling the length and breadth of the country for the best part of a month, this is a huge opportunity for tourism accommodation providers, local attractions, restaurants and bars as well as many others to benefit.”

Henry Stephenson, Managing Director of Stephensons Catering Equipment Suppliers, said, “The Rugby World Cup will be lucrative for pubs and bars during matches and the knock on effect for restaurants, cafes and take aways makes this a great occasion for the whole industry.

“Restaurants and cafes will be busy in between games and hotels and B&Bs will have an increased number of guests overnight.”

The Greene King Spend Tracker predicts that 12% of Brits will watch the Rugby World Cup in a pub.

Fiona Gunn, Greene King Marketing Director, said, “Major international sporting events encourage Brits to go to the pub and the Greene King Leisure Spend Tracker shows the Rugby World Cup will be no exception.”

Henry Stephenson, said, “Pubs are very excited about the 2015 Rugby World Cup. After a disappointing July, the tournament could be the saviour of their summer.

“British pubs are expecting big crowds at match time from both locals and tourists. With people of all nationalities living in the UK, some of the matches will feel like home games for expats. ”

South African born Web Designer, Brad Duncan, is already planning where he’ll watch the tournament, “There are Facebook groups and online forums where South African fans are talking about where they’ll watch the games.

“I’m planning to watch the matches in Manchester with other South Africa fans; when we get together they’ll feel like home games.”

Henry Stephenson said, “With fans of all nationalities in the UK, bars and pubs will attract customers during game time regardless of who’s playing.

“I’m excited for the tournament and, although I hope England win, the catering and hospitality industry is the real victor.”

 

Notes to editor

Starting on the 18th September and lasting 6 weeks, the 2015 Rugby World Cup will take place across 13 venues in 11 cities throughout England and Wales.

Stephensons Catering Equipment Suppliers have been trading since 1868. Based in Stockport, Manchester, Stephensons supply pubs, restaurants, cafes, hotels, B&B’s and all other catering and hospitality establishments. https://www.stephensons.com/

Henry Stephenson is the 5th generation of Stephenson Managing Directors. Henry Stephenson has previously worked as a Senior Buyer for Sainsburys and for whisky company, William Grant & Sons. Henry joined the family business in 2005 and has a wealth of experience and knowledge of the catering & hospitality industry.

August Greene King Leisure Spend Tracker – http://www.gkleisurespendtracker.co.uk/sites/default/files/reports/greene_king_leisure_spend_tracker_report_august_2015.pdf

Rugby World Cup Ltd. Deloitte report, ‘Economic Impact Study for England 2015’ – http://www.rugbyworldcup.com/news/37250

Contact

For further information or enquiries, please contact Michael Lomas at michael@bradduncan.com or phone 0161 258 4617.

The Rugby World Cup Is Less Than Two Months Away! Find Out What It Means To The Catering & Hospitality Sector.

The Rugby World Cup Is Less Than Two Months Away! Find Out What It Means To The Catering & Hospitality Sector.

With Deloittes reporting that the Rugby World Cup will be worth £2.1 billion to the British economy, venues in the catering and hospitality sector have a great opportunity to generate business and boost profits during the tournament.

Catering & hospitality sector- RWC England 2015

Most of this total will be spent on food, drink and accommodation which makes the World Cup a lucrative prospect for restaurants, bars, pubs and hotels.

Starting on the 18th September and lasting 6 weeks, the 2015 Rugby World Cup will take place across 13 venues in 11 cities throughout England and Wales.

Tracey Crouch, Tourism Minister, said, “With rugby supporters travelling the length and breadth of the country for the best part of a month, this is a huge opportunity for tourism accommodation providers, local attractions, restaurants and bars as well as many others to benefit.”

Price Waterhouse Cooper’s UK Hotels Forecast 2015 states that the Rugby World Cup will have a knock on effect on hotels; they predict a 5.1% increase in overall revenue per available room in London and 6% increase elsewhere as a result of the Rugby World Cup.

Living wage impact on hospitality sector- pubs, bars, restaurants, cafes

Related Story: The Impact Of The Living Wage On The Hospitality Industry

A report commissioned by Rugby World Cup Ltd. claims that the Rugby World Cup is the 3rd largest sporting event after the FIFA World Cup and the Olympics in its appeal to overseas visitors. With an estimated 466,000 rugby visitors for the tournament, there is a great opportunity for hotels, B&B’s, restaurants, cafes, bars and pubs to provide accommodation, food and drinks.

Flourishing since its relatively recent debut in 1987, the Rugby World Cup has grown into an extremely popular event. With just 0.6 million ticket sales for the first tournament 27 years ago, the French 2007 contest saw over 2 million tickets sold. The growth of the Rugby World Cup is further emphasised by the drastic increase in television audiences. The first tournament had 200 million viewers whilst the 2011 tournament in New Zealand was watched by 4 billion people across 207 territories.

Venues that are able to screen the matches live are sure to get trade around match time while food and accommodation venues will get increased business from the knock on effect of the World Cup.

Rugby World Cup 2015 match cities include: Birmingham, Brighton, Cardiff, Exeter, Gloucester, Leeds, Leicester, London, Manchester, Milton Keynes and Newcastle.

With less than two months until the start of the Rugby World Cup and £2.1 billion being spent, it’s time to start preparing. It has to be worth a try.