Steelite Craft- In Stock & Ready To Go!

Steelite Craft- In Stock & Ready To Go!

In response to customer demand, Stephensons have taken delivery of over £80,000 of Steelite Craft.

This popular range normally has long lead times of up to 12 weeks, but Stephensons have purchased a large quantity of products to improve delivery speed and enhance customer service.

Alongside high stock levels and speedy delivery, Stephensons are also offering superb value; Steelite Craft is currently 30% off manufacturer’s list price.

Inspired by hand-crafted country wares and meeting the current trend for rustic dining, Steelite Craft is a beautifully rich and warming crockery collection.

Steelite Craft crockery features glossy hand-applied glazes, speckled decoration and purposeful variations in appearance that ensure each piece has its own charming character.

This artisan-esque collection is available in 6 fabulous colourways: white, grey, blue, green, brown and terracotta.

Made in their factory in Stoke, Craft items feature Steelite’s Lifetime Edge Chip Warranty and are resistant to dishwashers, microwaves, freezers and thermal shock. As such, Steelite Craft is ideally suited to the rigorous demands of a bustling professional environment.

To browse the collection, visit our Steelite Craft page.

9 Things Golf Clubs Can Learn From Pubs to Increase Revenue

9 Things Golf Clubs Can Learn From Pubs to Increase Revenue

Henry Stephenson advises golf clubs on how to enhance sales with improved food and drink offerings and by screening golf tournaments.

Henry Stephenson, Managing Director of Stephensons catering equipment suppliers, has worked closely with pubs in their shift towards food-led business and believes golf clubs can follow the same path.

According to the 2016 MCA Pub Market Report, pubs hold a 24.7% share in the total UK eating out market.

4 in 10 people now choose pubs ahead of restaurants for an evening meal, according to the January 2016 Greene King Leisure Tracker.

Henry Stephenson said, “Pubs have shown that food-led sales are lucrative; they have a sound business model that is transferable to golf clubs. Golf clubs already have regular footfall from their members which gives them a significant advantage over restaurants, pubs and bars.

“Simple updates to crockery and glassware can change how a golf club is perceived. Serving traditional meals on plain white crockery is suitable for events and formal meals, but presenting snacks and casual dishes on more creative crockery like small pots or bowls can tempt members into post-golf dining.

“The same goes for glassware. Glassware is a direct extension of the image a golf club is trying to convey. Choosing the right glass for each drink adds value.

“For example, a wine glass with a premium look and feel can enhance a customer’s dining experience whilst serving expensive wine in a budget glass can be off-putting and deter customers.

“Another example is gin and tonic. The popularity of gin-based drinks has improved dramatically in pubs, largely down to presentation. G&T used to be thrown in a glass with ‘ice and slice’ and with very little care or creativity, the drink really suffered. Simply serving gin & tonic in a stemmed balloon glass with a thin slice of fresh lemon and some large ice cubes can make all the difference.”

Henry Stephenson also sees potential in training staff to upsell, “Waiting staff can increase revenue just by asking customers if they are interested in extras. Pubs add considerable income by offering additional side dishes with main meals and then desserts and coffee afterwards.

“Maximise sales by adding a small selection of premium wines to the menu. This gives staff the opportunity to upsell by asking customers if they want to trade up from cheaper alternatives.”

Alongside updated food and drink presentation, Henry Stephenson believes screening live golf will tempt customers into the club bar this summer, “Golf tournaments are no longer viewable on terrestrial television in the UK so less people have access to the Ryder Cup, for example, in their homes. Golf clubs can capitalise on the void by screening games to attract more customers.”

RECOMMENDED PRODUCTS

Churchill Studio Prints Raku

Churchill Studio Prints Raku

Churchill have released an exciting and hotly anticipated new crockery range: Churchill Studio Prints Raku.

Churchill Studio Prints Raku is a unique, alluring collection of plates and bowls. Featuring a distinctive topaz blue colourway and handsome silhouettes, this range has a charming tabletop presence that suits casual and formal dining alike.

‘Raku’ refers to Japanese earthenware that has thick walls and dark glazes but also translates to mean comfort or pleasure. Churchill have modernised the raku crockery style with this refreshing collection that provides an inspiring palette for creative food presentation.

Taking inspiration from a traditional glazing process in which a design is printed underneath the glaze to develop a protective layer over the decoration, Raku has a lightly dappled texture. Emulating an artisan glaze finish, this collection combines impressive aesthetics with outstanding durability.

Churchill Studio Prints Raku is also strong and practical. This crockery is dishwasher and microwave safe and features super vitrified bodies.

Churchill’s super vitrified bodies are among the strongest in the world and ensure long lasting performance. These items have been especially designed to meet the demands of a fast paced professional environment and offer metal mark and thermal shock resistance.

Furthermore, Churchill’s super vitrified products meet the quality standard of the British Standards Institute, BS 4034, and are manufactured under the world-renowned ISO 9001 quality management system.

Crockery in this collection is built to withstand 5000 dishwasher cycles and features fully glazed bodies and glazed feet to prevent scratching when stacked. Churchill’s ecoglaze is a high performance glaze that enhances product performance and extends its service life.

Churchill are a leading manufacturer of high quality ceramic tableware with a long, illustrious history in the catering and hospitality industry. Churchill continue to make crockery in Stoke-on-Trent and have deep-rooted origins in the Potteries that reach back to 1795.

Churchill Studio Prints Raku Introductory Offer: 30% OFF MANUFACTURER'S LIST PRICE

Churchill Studio Prints Raku Banner

Click Here To View The Range
Stephensons Named First Exclusive UK Bolsius Supplier

Stephensons Named First Exclusive UK Bolsius Supplier

Stephensons have been unveiled as the first of 5 exclusive UK suppliers of Bolsius candles.

Stephensons have been selling Bolsius candles for a number of years and will now be able to offer even better value and service to customers.

Established in the Netherlands in 1870, Bolsius employ over 1000 people and export to more than 50 countries. Manufactured from pure raw materials and with optimal burning properties, Bolsius candles emit minimum smoke and soot which makes them a fantastic choice for commercial use.

Bolsius released their iconic Twilight range in 2009. Designed to emit a warm, magical glow, Bolsius Twilight candles create a delightful ambience.

An easy to relight wick, 70 hour burn time and alluring, robust shape make Bolsius Twilight candles a popular choice among catering and hospitality businesses. Furthermore, the curvaceous shaping shields the flame from the wind to ensure suitability in both indoor and outdoor environments.

With a fantastic selection available, view the Stephensons candle range online.